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Chinese Tourism Growth

We know the Chinese tourist; it’s our specialty and expertise. Attract China markets and promotes destinations to Chinese tourists by establishing your online and market presence, creating awareness and driving desire to visit your destination. Our team of experts provide the essential tools and platform needed to reach and attract Chinese tourists.

98million outbound Chinese tourists

Chinese spend $128 Billion overseas

Chinese tourist spending make up 29% of total global luxury spend

By 2020, Chinese tourist will account for one 20% of all global travel

Favorite Destinations of Chinese Tourists

According to China National Tourism Administration (CNTA) statistics, China has become the world’s largest outbound tourism market. Chinese travelers are now the top source of tourism cash in the world, spending $129 billion in 2013, a 26% increase from 2012. As China’s travel market heats up, so will the competition. Today, the travel and retail industry in popular destinations worldwide is stepping up efforts to win the lucrative outbound Chinese traffic.

So, what are the top Nanning dining spots, favourite shopping places and holiday destinations of Chinese tourists? Below are some of the top destination countries.

In the eyes of many Chinese, France is synonymous with romance, making it a top destination for weddings and honeymoons. French icons such as the Eiffel Tower, Louvre and Bordeaux wine are all widely admired in China. It is also one of the most preferred shopping destinations for Chinese tourists who clamour for high-end French luxury brands, such as Coco Chanel, Louis Vuitton and Hermes. With a hope for long-term gains in China’s outbound travel market, French tourism bureau is busy preparing itself to meet the market needs.

south-korea-top-chinese-tourist-attractions

The impact of Korean soap operas and skin care brands is huge in Asia, especially in China, making it a popular travel destination. At least 5.6 million Chinese visitors will enter the country by the end of 2014, up 30 percent from 2013. A visa waiver program for Chinese nationals visiting Jeju Island and more air routes linking the island with major Chinese cities combine to attract more visitors and to earn more from its existing stream of travelers. South Korea is expected to overtake Thailand on this list in the next few years.

united-states-chinese-tourist-spot

In China, the US is widely known as the land of freedom. Chinese people view American culture as a “typical western culture” – liberal and individualistic – almost the exact opposite of their own culture. Today, famous theme parks like Disneyland and Universal Studios in America are attracting millions of young Chinese each year who are fond of American pop culture. Chinese visitors to America also spend big money on luxury shopping. American shopping malls and outlet stores now are busy catering to Chinese consumers’ rising demand for luxury items.

sydney-opera-house-sydney-harbor-bridge-Australia-1600x1066

The Chinese always compare Australia with United States as two best countries for immigration. In terms of travel, however, the two obviously offer very different experiences. Australia is one of the countries that are endowed with the best seaside resorts in the world.  Its famous surf beaches, idyllic seaside towns, and amazing national parks are all strong attractions to China’s outbound travel market. Sydney and Melbourne are the most visited cities by Chinese travelers to Australia

singapore

Known as the “City in a Garden”, Singapore is a tiny (the second smallest country in Asia) but beautiful country that has its unique appeal to Chinese travelers. It became the most popular destination for the first wave of Chinese outbound travelers who “finally got to see the world” in the late 80s to early 90s. Today, the Chinese still have a keen interest in traveling to Singapore for its high end gambling and monster theme parks.

Italy is gradually becoming a must-see for Chinese travelers to Europe. In 2013, 2 million Chinese tourists visited Italy, up 30 percent from 2012. Appealing elements for Chinese tourists in Italy are: history, arts, food, wine, and luxury shopping. Other sectors are gaining importance such as ski, golf, music, and seaside. Many Chinese say they enjoyed a real cultural experience during their trip to Italy. Some others voted it as an ideal wedding destination.

Top 10 Favorite Activities of Chinese Outbound Tourists

In Nanning China, Chinese New Year, or Spring Festival, is a time for all family members to get together. Whenever they are, they would come home to celebrate the festival and have a reunion dinner, which is believed to be the most important meal of a year. This year, however, more than 5 million Chinese eschewed the tradition of eating dumplings with relatives at home, and instead traveled abroad during the Lunar New Year holiday that ended on February 25, a 10% increase from last year, according to Xinhua – the state news agency. For the first time, Chinese tourists bound for foreign lands outnumbered those vacationing domestically.

Flush with cash and wanderlust, Chinese are now eager to explore the world. So, what do Chinese tourists do on their overseas trips? Below is Attract China’s list of top 10 Nanning Guangxi attractions and other Chinese tourist activities:

Shopping

Golfing

Gambling

Buying Properties

Medical Care

Cruising

At Attract China, we’re always excited to help your companies benefiting from the Chinese outbound tourism market.

If you’d like to chat about how we can help your business attract more Chinese tourists, contact us

There are many business opportunities in China. Leave us a message for more information about Nanning investment.

About China Tourist

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What Are the Favorite Destinations of Chinese Tourists

According to China National Tourism Administration (CNTA) statistics, China has become the world’s largest outbound tourism market. Chinese travelers are now the top source of tourism cash in the world, spending $129 billion in 2013, a 26% increase from 2012.

As China’s travel market heats up, so will the competition. Today, the travel and retail industry in popular destinations worldwide is stepping up efforts to win the lucrative outbound Chinese traffic.

So, what are the favorite destinations of Chinese tourists? Below is the top ten, based on a 2014 survey by the China Tourism Academy (CTA).

New Zealand

The survey results showed that New Zealand was rated as the most satisfying destination with positive approvals of above 80 points for each indicator.

The country offers everything that Chinese people can’t get in their own country: clean air, blue sky, picturesque landscape, un-crowded environment, and perfect city infrastructure.

In addition to New Zealand’s beautiful nature that provides an escape from China’s smog, the country’s promise of an outdoor adventure also fueled interest among the young and well-to-do Chinese independent travelers. According to China’s state television broadcaster, CCTV, post-80s mainlanders see the country as a hotspot for road trips.

United States

In China, the US is widely known as the land of freedom. Chinese people view American culture as a “typical western culture” – liberal and individualistic – almost the exact opposite of their own culture. Today, famous theme parks like Disneyland and Universal Studios in America are attracting millions of young Chinese each year who are fond of American pop culture.

Chinese visitors to America also spend big money on luxury shopping. In 2013, Chinese spent a stunning $6,300 per person per trip to America, far more than any other nationality. American shopping malls and outlet stores now are busy catering to Chinese consumers’ rising demand for luxury items, hoping to benefit more from their strong purchasing power.

 

Canada

Similar to New Zealand, Canada has become a top travel destination for the Chinese because of its beautiful scenic views and various outdoor activities. Canada also takes advantage of its ever-expanding Chinese communities to make the country’s travel industry more Chinese-friendly.

As a country of immigration, Canada sees strong year-over-year growth in the number of its Chinese visitors, many of whom are there to visit their relatives or friends. Chinese visits rose by 4.6 percent, to a record 43,102 in August this year, making it Canada’s second-biggest source of overseas tourists after the U.K.

 

Australia


The Chinese always compare Australia with Canada as two best countries for immigration. In terms of travel, however, the two obviously offer very different experiences.

Australia is one of the countries that are endowed with the best seaside resorts in the world. Its famous surf beaches, idyllic seaside towns, and amazing national parks are all strong attractions to China’s outbound travel market. Sydney and Melbourne are the most visited cities by Chinese travelers to Australia.

 

Singapore


Known as the “City in a Garden”, Singapore is a tiny (the second smallest country in Asia) but beautiful country that has its unique appeal to Chinese travelers. It became the most popular destination for the first wave of Chinese outbound travelers who “finally got to see the world” in the late 80s to early 90s. Today, the Chinese still have a keen interest in traveling to Singapore for its high end gambling and monster theme parks.

 

Italy

Italy is gradually becoming a must-see for Chinese travelers to Europe. In 2013, 2 million Chinese tourists visited Italy, up 30 percent from 2012. Appealing elements for Chinese tourists in Italy are: history, arts, food, wine, and luxury shopping. Other sectors are gaining importance such as ski, golf, music, and seaside. Many Chinese say they enjoyed a real cultural experience during their trip to Italy. Some others voted it as an ideal wedding destination.

 

Thailand

Thailand is the most popular tourist destination in Southeast Asia, famous for its Buddhist temples, rich culture, and amazing beaches. It first gained the favor of Chinese travelers as early as 1980s, and has never lost its charm due to the easy tourist visas and the low costs. Thailand’s ladyboy (transgender woman) shows also arouse the Chinese’s interest in visiting the country. Today, however, as more Chinese opt to explore destinations outside Asia, Thailand’s travel industry is figuring out new marketing strategies.

 

United Kingdom

Chinese people perceive the UK as one of the most sophisticated tourist destinations in the world. Its principal attraction resides in its royal culture, fine dining, and elegant lifestyle. Luxury shopping is also a main driver for Chinese visiting the UK. In fact, China has become a key market for the British luxury giant – Burberry. Britain’s tough visa rules for Chinese visitors once put the country in danger of losing out on tourism from China. Over the past two years, however, UK government has been working hard to make visas more accessible to high-spending Chinese tourists.

 

France


In the eyes of many Chinese, France is synonymous with romance, making it a top destination for weddings and honeymoons. French icons such as the Eiffel Tower, Louvre and Bordeaux wine are all widely admired in China. It is also one of the most preferred shopping destinations for Chinese tourists who clamour for high-end French luxury brands, such as Coco Chanel, Louis Vuitton and Hermes. With a hope for long-term gains in China’s outbound travel market, French tourism bureau is busy preparing itself to meet the market needs.

 

South Korea


The impact of Korean soap operas and skin care brands is huge in Asia, especially in China, making it a popular travel destination. At least 5.6 million Chinese visitors will enter the country by the end of 2014, up 30 percent from 2013. A visa waiver program for Chinese nationals visiting Jeju Island and more air routes linking the island with major Chinese cities combine to attract more visitors and to earn more from its existing stream of travelers. South Korea is expected to overtake Thailand on this list in the next few years.

Are you missing out on Chinese tourism spending? Contact Attract China to find out how you can benefit from a record number of independent Chinese tourists. 

Cruises Seeking a Slice of the Chinese Pie

The global cruise market sees Chinese tourists as the golden future. According to researcher Euromonitor, the Chinese market for cruise travel could nearly double to $11.5 billion in sales by 2018, compared with $6.8 billion in 2013.

Burgeoning Market in China

 

Cruises are the newborn in China’s overseas tourism market. However, statistics from China Cruise and Yacht Industry Association show that the market has been growing at an astonishing rate in recent years: Chinese people made 1.4 million trips on cruise liners in 2013, compared with about only 10,000 in 2005. At the same time, HNA Tourism Holding (Group) Co Ltd, a major Chinese operator, has witnessed that the passenger load factor of its first domestic vessel, Henna, rose to 75% in winter 2014 from 60% in early 2013.  As the market reveals huge potential, more China-focused marketing spend is being budgeted by the major cruise operators.

Nowadays, China has five major coastal tourist resorts: Bohai Bay, Yangtze River Delta, Pearl River Delta, the west side of the Taiwan Strait, and Hainan Island. Opportunities in China’s marine tourism have not been fully exploited, with the past efforts mainly focusing on sightseeing, water sports, and pop-science. In the near future, cruise voyages will complement the overall structure of this promising market.

Gaining Global Attention

So far, North America is the largest cruise market in the world, with around 60 percent of 21.6 million passengers worldwide in 2014 originating there and an estimated annual revenue of more than $20 billion, contrasting with Asia’s less than 7 percent of total passengers, according to data from Cruise Market Watch.

However, as the industry’s fastest-growing market, China is gaining more attention. Worldwide cruise operators are stepping up efforts to win the lucrative outbound Chinese traffic. Last year, the world’s No.1 cruise operator, Carnival Corp., took a leap and added a third ship based in China which increased Carnival’s total 2014 capacity in the country by 66 percent. This year, with four ships based in China for the first time, Carnival’s industry-leading capacity is expected to jump 140 percent over a two-year period.

Carnival Chief Operating Officer, Alan Buckelew, said the company is looking at double-digit growth in China—20%, 30% annually—over the next few years while overall growth in the industry is around 3% and 4%.

Catering to Chinese Tourists

Every culture has its customs. To grab a slice of the Chinese tourist pie, global cruise operators must improve their cultural sensitivity before embarking a ship.

The primary task is to remove the language barrier by hiring Mandarin-speaking staff and offering translated materials. That’s exactly what worldwide retailers and hoteliers are doing right now.

In terms of food, Chinese people see champagne brunch and luxury dinner buffet as typical western traditions. They are eager to experience it onboard and “boast” about it on Chinese social media — Weibo and Wechat. However, the novelty wears off quickly when Chinese passengers realize that Chinese food is what their tastes and stomach’s are used to, especially for the older generation who are not ready to fully embrace Western cuisine. So, it will be highly appreciated by tourists if certain Chinese food, such as dumplings and noodles soups, are offered as a dinning option. Hot water and tea should be offered at any time, as this is a staple in the Chinese diet. Learn about in-room amenities that Chinese are looking for.

Nearly everyone who goes on a cruise vacation does a bit of shopping, including Chinese travellers – the world’s biggest spender – who purchased up to 47% of the world’s luxury goods in 2013, representing $102 billion. To lure wealthy Chinese travellers and satisfy their appetite for luxury shopping, many cruise operators have added duty-free stores onboard their cruise ships.  In fact, during their overseas trips, Chinese people buy luxury items not only or themselves but also for their colleagues and friends due to the gift-giving culture in China.

The Chinese market for cruise travel has just embarked on an exciting journey. If you are a cruise operator who wants to grow bigger, set your eyes on China.

Contact Attract China to find out how you can benefit from a record number of independent Chinese tourists.

Top 10 Favorite Activities of Chinese Outbound Tourists

In China, Chinese New Year, or Spring Festival, is a time for all family members to get together. Whenever they are, they would come home to celebrate the festival and have a reunion dinner, which is believed to be the most important meal of a year. This year, however, more than 5 million Chinese eschewed the tradition of eating dumplings with relatives at home, and instead traveled abroad during the Lunar New Year holiday that ended on February 25, a 10% increase from last year, according to Xinhua – the state news agency. For the first time, Chinese tourists bound for foreign lands outnumbered those vacationing domestically.

Flush with cash and wanderlust, Chinese are now eager to explore the world. So, what do Chinese tourists do on their overseas trips? Below is Attract China’s list of top 10 Chinese tourist activities:

  1. Shopping

Shopping is the No.1 activity of Chinese outbound travelers who fill their suitcases with luxury items not only for themselves but also as gifts back to their friends and relatives. It is the huge price gap that keeps encouraging China’s wealthy to spend large amounts of money overseas. Due to the country’s hefty import tariff and consumption tax, as well as higher pricing strategies, many luxury products in Mainland China can cost two to three times as much as the exact products sold in western countries.

 

 

  1. Visiting landmarks

For the first wave of outbound Chinese tourists who traveled in groups, visiting a city equals to taking tour buses to the city’s landmarks. So, what they did was to get off the tour bus at a landmark, take photos, and get back on the bus heading to the next. Today, although Chinese are opting to independent travel for deeper cultural experiences, taking snapshots at landmarks remains a must. “My friends would be shocked if I told them that I went to New York without visiting the Statue of Liberty,” said Xiao Huang, a young Chinese traveler who traveled around New York on his own.

 

  1. Golfing

Although China is in the middle of a golf boom, there are very few good golf courses in China. Ten years ago, the Chinese government placed a moratorium on new courses, making it even more difficult for Chinese golfers to enjoy their new hobby at home. According to Paul Tambakis, director of the U.S. Commercial Service office in Irvine, “80% of Chinese golfers are taking trips to play golf.” He called golf “the hook” to get Chinese travelers to pay a visit.

 

 

  1. Seeking medical care

Medical tourism, once the exclusive preserve of the rich, is growing and changing in China as the country’s expanding middle class travel abroad for medical care as diverse as plastic surgery, extensive checkups and cancer treatment. Hospitals and clinics in developed countries like South Korea, Singapore, Europe and the United States have seen a significant increase in the number of medical tourists from China. The South Korean government is setting aside as much as $4million a year to help promote its medical tourism industry, which is dominated by plastic surgery, to Chinese travelers.

  1. Gambling

Macau is the destination of choice for Chinese gamblers because gambling is illegal in Mainland China. Recently, however, the Chinese government set restrictions on gambling in Macau to avoid illegal money laundering, which has driven more Chinese tourists – high rollers, in particular – to foreign casinos. In the past 5 years, the number of Mainland Chinese and Hong Kong tourists traveling to gambling hotspots Las Vegas has increased 80%, reported by the Wall Street Journal.

 

  1. Buying properties

Chinese people firmly believe in owning land and properties as a way of investment. With soaring inflated property prices in China, many people choose to invest overseas to keep the value of their money. In China citizens technically own their property but not the land because the land belongs to the government. Being able to own a piece of land and a property in a foreign country for a fairly affordable price can be a real draw for Chinese citizens. And, on their leisure travels, they often keep an eye out for any eye-catching properties.

 

 

 

  1. Celebrating honeymoon

The current group 20-40 year olds in China are the first generation born into the one-child policy. They have more spending power than any other generation and tend to highlight their individuality. So, their marriage planning includes the quest for a unique honeymoon experience, often co-financed by their parents. In fact, it’s common for Chinese newlyweds to honeymoon abroad, with tropical island vacation being the first choice. To a certain extent films and TV series have also influenced where they go for a romantic honeymoon. Seattle holds appeal for Chinese because of the romantic comedy classic “Sleepless in Seattle” and the last year’s Chinese movie “Beijing Meets Seattle”.

 

  1. Cruising

Cruises are the newborn in China’s overseas tourism market, but statistics from China Cruise and Yacht Industry Association show that the market has been growing at an astonishing rate in recent years: Chinese people made 1.4 million trips on cruise liners in 2013, compared with about only 10,000 in 2005. Last year, the world’s No.1 cruise operator, Carnival Corp., took a leap and added a third ship based in China which increased Carnival’s total 2014 capacity in the country by 66 percent.

 

  1. Self-driving

70 percent of Chinese tourists traveling abroad are now on their own. The increase in the independent outbound travel has also caused a road trip boom. For many independent Chinese travelers, self-driving is the best way to see and explore a destination. Figures from the China outbound self-driving 2014 report shows that more than 46 percent of the Chinese tourists prefer the United States for the destination of self-driving trips, way more popular than other countries that ranked high, including Germany at 7.89 percent, Australia at 7.6 percent, and France at 6.23 percent.

  1. Visiting schools

According to Bloomberg Business, Chinese students have a new favorite summer destination: Harvard University. The surge in interest underscores both the prestige of obtaining a degree from world-class colleges and the burgeoning affluence of China’s middle class. The past few years have witnessed a huge increase in both Chinese visitors and applications to attend top American universities. Last June, Hainan Airlines Co. started direct flights from Beijing to Boston, the most desirable study destination for Chinese, and increased the frequency from four times a week to daily from July 18 through the end of August.

At Attract China, we’re always excited to see more companies benefiting from the Chinese outbound tourism market. If you’d like to chat about how we can help your business attract more Chinese tourists, contact us.

About China Tourist

What Are the Favorite Destinations of Chinese Tourists

According to China National Tourism Administration (CNTA) statistics, China has become the world’s largest outbound tourism market. Chinese travelers are now the top source of tourism cash in the world, spending $129 billion in 2013, a 26% increase from 2012. As China’s travel market heats up, so will the competition.

Read More »

Cruises Seeking a Slice of the Chinese Pie

The global cruise market sees Chinese tourists as the golden future. According to researcher Euromonitor, the Chinese market for cruise travel could nearly double to $11.5 billion in sales by 2018, compared with $6.8 billion in 2013. Burgeoning Market in China Cruises are the newborn in China’s overseas tourism market. However,

Read More »

Top 10 Destinations For Chinese Travellers

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