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Chinese Tourism Growth

We know the Chinese tourist; it’s our specialty and expertise. Attract China markets and promotes destinations to Chinese tourists by establishing your online and market presence, creating awareness and driving desire to visit your destination. Our team of experts provide the essential tools and platform needed to reach and attract Chinese tourists.

98million outbound Chinese tourists

Chinese spend $128 Billion overseas

Chinese tourist spending make up 29% of total global luxury spend

By 2020, Chinese tourist will account for one 20% of all global travel

Favorite Destinations of Chinese Tourists

According to China National Tourism Administration (CNTA) statistics, China has become the world’s largest outbound tourism market. Chinese travelers are now the top source of tourism cash in the world, spending $129 billion in 2013, a 26% increase from 2012. As China’s travel market heats up, so will the competition. Today, the travel and retail industry in popular destinations worldwide is stepping up efforts to win the lucrative outbound Chinese traffic.

So, what are the favorite destinations of Chinese tourists? Below are some of the top destination countries.

In the eyes of many Chinese, France is synonymous with romance, making it a top destination for weddings and honeymoons. French icons such as the Eiffel Tower, Louvre and Bordeaux wine are all widely admired in China. It is also one of the most preferred shopping destinations for Chinese tourists who clamour for high-end French luxury brands, such as Coco Chanel, Louis Vuitton and Hermes. With a hope for long-term gains in China’s outbound travel market, French tourism bureau is busy preparing itself to meet the market needs.


The impact of Korean soap operas and skin care brands is huge in Asia, especially in China, making it a popular travel destination. At least 5.6 million Chinese visitors will enter the country by the end of 2014, up 30 percent from 2013. A visa waiver program for Chinese nationals visiting Jeju Island and more air routes linking the island with major Chinese cities combine to attract more visitors and to earn more from its existing stream of travelers. South Korea is expected to overtake Thailand on this list in the next few years.


In China, the US is widely known as the land of freedom. Chinese people view American culture as a “typical western culture” – liberal and individualistic – almost the exact opposite of their own culture. Today, famous theme parks like Disneyland and Universal Studios in America are attracting millions of young Chinese each year who are fond of American pop culture. Chinese visitors to America also spend big money on luxury shopping. American shopping malls and outlet stores now are busy catering to Chinese consumers’ rising demand for luxury items.


The Chinese always compare Australia with United States as two best countries for immigration. In terms of travel, however, the two obviously offer very different experiences. Australia is one of the countries that are endowed with the best seaside resorts in the world.  Its famous surf beaches, idyllic seaside towns, and amazing national parks are all strong attractions to China’s outbound travel market. Sydney and Melbourne are the most visited cities by Chinese travelers to Australia


Known as the “City in a Garden”, Singapore is a tiny (the second smallest country in Asia) but beautiful country that has its unique appeal to Chinese travelers. It became the most popular destination for the first wave of Chinese outbound travelers who “finally got to see the world” in the late 80s to early 90s. Today, the Chinese still have a keen interest in traveling to Singapore for its high end gambling and monster theme parks.

Italy is gradually becoming a must-see for Chinese travelers to Europe. In 2013, 2 million Chinese tourists visited Italy, up 30 percent from 2012. Appealing elements for Chinese tourists in Italy are: history, arts, food, wine, and luxury shopping. Other sectors are gaining importance such as ski, golf, music, and seaside. Many Chinese say they enjoyed a real cultural experience during their trip to Italy. Some others voted it as an ideal wedding destination.

Top 10 Favorite Activities of Chinese Outbound Tourists

In China, Chinese New Year, or Spring Festival, is a time for all family members to get together. Whenever they are, they would come home to celebrate the festival and have a reunion dinner, which is believed to be the most important meal of a year. This year, however, more than 5 million Chinese eschewed the tradition of eating dumplings with relatives at home, and instead traveled abroad during the Lunar New Year holiday that ended on February 25, a 10% increase from last year, according to Xinhua – the state news agency. For the first time, Chinese tourists bound for foreign lands outnumbered those vacationing domestically.

Flush with cash and wanderlust, Chinese are now eager to explore the world. So, what do Chinese tourists do on their overseas trips? Below is Attract China’s list of top 10 Chinese tourist activities:




Buying Properties

Medical Care


At Attract China, we’re always excited to help your companies benefiting from the Chinese outbound tourism market.

If you’d like to chat about how we can help your business attract more Chinese tourists, contact us

About China Tourist

What Are the Favorite Destinations of Chinese Tourists

According to China National Tourism Administration (CNTA) statistics, China has become the world’s largest outbound tourism market. Chinese travelers are now the top source of tourism cash in the world, spending $129 billion in 2013, a 26% increase from 2012. As China’s travel market heats up, so will the competition.

Read More »

Cruises Seeking a Slice of the Chinese Pie

The global cruise market sees Chinese tourists as the golden future. According to researcher Euromonitor, the Chinese market for cruise travel could nearly double to $11.5 billion in sales by 2018, compared with $6.8 billion in 2013. Burgeoning Market in China Cruises are the newborn in China’s overseas tourism market. However,

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