Attract China Blog

Attract China and Clients in Boston Globe Article

January 17, 2013

A Trademark Tours guest from Beijing (left) was assisted by a Harvard student serving as a Mandarin translator in July.

Attract China and their client the Charles Hotel are featured in a Boston Globe article entitled “Mass. puts out welcome mat for Chinese tourists”. Attract China helps the  Charles Hotel create their Chinese language website and localize their online content to effectively target Chinese outbound tourists.

From the article:

“The Greater Boston Convention & Visitors Bureau is planning to host webinars with tips for businesses looking to attract Chinese travelers, such as offering tea and slippers and printing menus and signs in Chinese. But simply translating existing materials is often not enough because the language differences are so complex, said Evan Saunders, chief executive of Attract China, a Beijing marketing agency with an office in Boston.”

Visit BostonGlobe.com for full article.