Attract China Blog

Attract China Announces National Expansion Plans; Melinda Bush signs on as Chairman and Partner

May 10, 2013

For Immediate Release

Contact: Michael P. DiCarlo
Attract China


Melinda Bush signs on as Chairman of Attract China LLC

May 9, 2013 – Boston, MA – Evan Saunders, CEO and Co-Founder of Attract China LLC – The Leading Gateway to the Chinese Traveler – announces the expansion of its nationwide offices and Board members with the addition of Melinda Bush, C.H.A. named as Chairman of the Board and Partner concurrent with its joint venture with Hospitality Resources Worldwide LLC.

With this expansion, Attract China, headquartered in Boston and Beijing, is opening offices in New York, Washington DC, Florida, Las Vegas, and Hawaii where Chinese travelers are already visiting in huge numbers and spending vast amounts of money. The United States Department of Commerce estimates that Chinese tourists to the U.S. will nearly triple to 4 million by 2017.

As Chairman and Partner in Attract China, Melinda Bush and her well known, highly trained team of hotel and tourism marketing experts will guide the nationwide expansion of Attract China, by educating hotels, resorts and destinations on the practical and results- producing ways to build business from the Chinese marketplace.

“What makes Attract China important is its unique foothold in the upscale Chinese market” according to Bush. “And its means of reaching them via a variety of social media and networking channels that demonstrate results. Attracting the Chinese market remains a mystery to most hotel companies and destinations, yet millions are flocking to North America and its key cities and resort destinations,” states Bush. “Our goal is to educate companies about marketing to the Chinese but also provide meaningful distribution networks and media that assist in building a presence in China while at the same time driving business to their door.”

Attract China’s successful track record and concentration on the luxury Chinese travel market, as well as providing broad coverage of the Travel Trade Industry in China, enables the Attract China’s gateway to build and manage a  company or destinations  visibility and social marketing to the millions of Chinese travelers both researching and already heading to North America. Other Attract China offices will be announced in the second half of 2013.


Hospitality Resources Worldwide, under the direction of  industry veteran Melinda Bush, has a deep understanding and long history of success on what works to build travel and tourism for hotel companies and destinations.  With offices and regional experts in all key areas of North America, Hospitality Resources will provide useful and results-producing networks and outreach to companies and clients wanting more knowledge on how to attract the valuable  Chinese traveler. With its initial focus on New York and the Eastern Seaboard Region, Jonathan Campbell will serve as Managing Director.

With over 25 years of front line experience building and managing the world’s largest travel trade publishing companies for Rupert Murdoch and Reed Elsevier, Mrs. Bush ranks as one of the  industry’s  most well-known and respected experts on the issues affecting the hotel and tourism industries. She serves on a number of public and private corporate and industry boards and carries the industry’s highest rated hotel credential, Certified Hotel Administrator, C.H.A., as a senior expert in hotel operations and management.


Attract China, headquartered in Boston and with an office in Beijing, is the Leading Gateway to the Chinese Traveler. Attract China was Co-Founded in 2011 by author, seasoned market entry strategist, and 18- year Beijing resident, Samuel Goodman, along with online marketing expert and creative content specialist, Evan Saunders. Attract China helps destinations build awareness, buzz, and drive business from Chinese travelers using a variety of online platforms.

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