Attract China Blog

Attract China in Boston Globe re Direct Flight to Beijing

December 3, 2013

Hainan Airlines, which has won US approval of Boston-to-Beijing flights, opened service to Chicago in September.

Evan Saunders, CEO & Co-Founder of Attract China, was quoted in The Boston Globe article “Nonstop flights to China called a win for Boston” on December 2nd, discussing how the direct flight from Beijing will influence the tourism industry in Boston.

From the article:

The direct flights should encourage more Chinese visitors to base their US trips out of Boston, instead of making side trips after entering the country in New York, said Evan Saunders, the chief executive of Attract China, a marketing company that works with local hotels and restaurants to reach the Chinese market. That should mean longer stays and more spending here.

“It’s very exciting,” Saunders said. “It opens up a lot of New England to more than just a quick trip.”

To read the full article, Pleas click here.