Attract China Blog

Attract China in Boston Globe Re The First Mandarin Map

April 22, 2014

Evan Saunders, CEO & Co-Founer of Attract China, was quoted in The Boston Globe article “Firm rolls out Boston map for Chinese tourists”on April 19. The article introduces the first Chinese-language map of Boston created for Chinese tourists  by Attract China.


“The goal of the map is to increase the amount of time and money Chinese travelers spend in Boston, said Attract China chief executive Evan Saunders, citing a US Department of Commerce statistic showing that while Boston captures 13 percent of the US market share of Chinese tourists, it brings in less than 4 percent of the spending. That’s because tourists don’t know enough about what Boston has to offer to make them stick around, Saunders said.”

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