Attract China Blog

Attract China in Boston Globe Re The First Mandarin Map

April 22, 2014

Evan Saunders, CEO & Co-Founer of Attract China, was quoted in The Boston Globe article “Firm rolls out Boston map for Chinese tourists”on April 19. The article introduces the first Chinese-language map of Boston created for Chinese tourists  by Attract China.

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“The goal of the map is to increase the amount of time and money Chinese travelers spend in Boston, said Attract China chief executive Evan Saunders, citing a US Department of Commerce statistic showing that while Boston captures 13 percent of the US market share of Chinese tourists, it brings in less than 4 percent of the spending. That’s because tourists don’t know enough about what Boston has to offer to make them stick around, Saunders said.”

Visit BostonGlobe.com for the full article.