Attract China CEO to Present at Houston Tourism Summit
Houston wants more tourism. Houston First Corporation and the Greater Houston Convention and Visitors Bureau have unveiled a bold plan to expand tourism by 30 percent over the next three years. The goal is to increase the number of domestic and international visitors to 20 million annually by 2018.
China is the number one tourism source market in today’s world. Chinese outbound travel will increase by 15 percent to over 114 million outbound trips this year, amounting to a total of $140 billion dollars in travel expenditure. In Evan’s speech, he will introduce the current trends in this rising market and offer practical advice for businesses targeting high-spending Chinese travelers.
ABOUT HOUSTON TOURISM SUMMIT
The Greater Houston Convention and Visitors Bureau and Houston First Corporation have a renewed focus on leisure tourism to increase the number of visitors to the area. Houston’s first annual Tourism Summit will feature a full day of regional and national speakers, bringing together over 400 attendees, to highlight new ideas for marketing, advertising and tourism development initiatives. FREE to attend.
ABOUT EVAN SAUNDERS
As CEO of Attract China, Evan is well known in the travel community for his expertise in driving independent Chinese travelers to specific companies and locations through online marketing campaigns. Recognized by HSMAI as one of the Most Extraordinary Minds in Sales and Marketing for 2014, Evan has presented at conferences around the world and is often quoted in news and media regarding recent trends and changes in Chinese tourism.
Click here for more information about the summit.