Attract China Blog

Attract China Expands, Announces Three New U.S. Markets in Seattle, Chicago and Hawaii

July 10, 2014

Attract China Expands, Announces Three New U.S. Markets

 in Seattle, Chicago and Hawaii

 

marketsBoston, Mass. July 7, 2014 — Attract China LLC, the leading gateway to the Chinese traveler, today announced its expansion into three new markets, Seattle, Chicago and Hawaii. With daily direct flights from China to each city, Attract China predicts that destinations in each of these markets are well-positioned to see a substantial boost in business.

“As the number of Chinese tourists visiting the U.S. has steadily grown, so has their interest in new destinations,” said Evan Saunders, CEO and co-founder of Attract China. “Ten years ago it was just New York, LA, Las Vegas and Boston; now it’s coast to coast and everywhere in between.”

History, word of mouth and even pop culture are the driving forces behind independent Chinese travelers. Seattle, initially seen as a top romantic destination in the mind of the Chinese since the release of the movie, “Sleepless in Seattle,” further cemented the city’s romantic image after the release of a Chinese romantic comedy called “Beijing Meets Seattle” last year. In Chicago, it’s the modern architecture and great museums while Hawaii draws tourists to its beautiful beaches, shopping and tropical climate.

In 2012, Chinese tourists spent more than $450 million in Chicago visiting top destinations including the Sears Tower, Lincoln Park Zoo and Millennium Park. In the same year, 65,000 Chinese travelers visited Seattle, touring popular attractions including the Space Needle and Gum Wall, buying coffee in the first-ever Starbucks and shopping downtown. By the end of 2014 alone, Attract China estimates that Seattle will see nearly 100,000 Chinese travelers.

Hawaii welcomed 130,000 Chinese visitors in 2013, a 20 percent increase from the previous year, spending on average $397 per person per day. Top destinations for travelers include Foster Botanical Garden, Pearl Harbor, Aloha Tower and Waikiki beach.

Founded in 2011, Attract China works to connect destinations, including hotels, restaurants retailers, and attractions to the independent Chinese traveler. Through customized, Mandarin-language content, website and social media, Attract China’s team of experts provide the essential tools and platform needed to reach, attract and maintain lasting relationships with Chinese tourists.

“We’re estimating that five million Chinese tourists will visit the U.S. in 2016, and many of them will be heading to places like Seattle, Chicago and Hawaii,” said Attract China Executive Vice President Michael DiCarlo. “We’re excited to be expanding into such fantastic markets and look forward to working directly with local businesses.”

By the end of the year, Attract China anticipates additional expansion to Dallas, Houston, Orlando, Miami and Philadelphia. The company is also planning to release a Mandarin-language map of Seattle later this year, a follow up to its hugely successful map of greater Boston.

ABOUT ATTRACT CHINA

Attract China LLC, headquartered in Boston and with operations in Beijing, is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, a digital concierge service, its Weibo channel that reaches nearly 1 million subscribes to date, and newly released Mandarin language pocket maps, Attract China’s team of experts provide the essential tools and platform needed to help clients reach, attract and maintain lasting relationships with independent Chinese travelers. Initially offering seven markets including New York City, Boston, Las Vegas, Los Angeles and San Francisco, Attract China recently expanded to Seattle, Chicago and Hawaii and plans to announce an additional five city expansion later in 2014. Learn more at http://www.attractchina.com/.