Attract China Blog

Attract China Expands Partnership with Hainan Airlines

November 11, 2014

Attract China to provide Hainan passengers with its signature Mandarin-language map of Chicago

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A family of Asian tourists in Millennium Park (MEDILL)

Boston, Mass. — November 6, 2014 —Attract China LLC, the leading gateway to the Chinese traveler, announced today that it has expanded its partnership with Hainan Airlines to welcome Chinese travelers visiting the United States. Hainan, which operates nonstop flights from China to Chicago, will distribute a co-branded version of Attract China’s signature Mandarin-language map of Chicago to all its passengers flying into O’Hare International Airport.

“We are excited to be expanding our partnership with Hainan Airlines,” said Evan Saunders, CEO and co-founder of Attract China. ”Both of our companies are focused on ensuring that Chinese tourists have outstanding travel experiences. A key part of that is providing travelers with insights and information on the types of destinations that interest them. Working together, we’ll provide visitors with five-star experiences, ensuring that Chicago and the state of Illinois continue to be premier destinations for Chinese travelers.”

The passport-sized maps, designed to be a keepsake, will serve as a valuable tool introducing new and exciting destinations throughout the city to Chinese tourists, lengthening their stay and influencing repeat trips. The flagship advertiser of the map is Macy’s, which has two locations in downtown Chicago.

Attract China currently provides co-branded Mandarin-language maps of Boston to Hainan passengers flying from China to Logan International Airport. As part of this expanded partnership, Attract China will also produce a Mandarin-language map of Seattle for Hainan passengers flying into Seattle-Tacoma International Airport.

“There has been a steady increase in the demand for Chinese air travel to Chicago,” said Joel Chusid, Hainan’s Executive Director for the U.S. “Through our partnership with Attract China, we hope to support this trend by providing ease of access and a resourceful Mandarin map to help these travelers navigate the city.”

“As nonstop flights, such as the ones offered by Hainan continue to make travel easier, we estimate that nearly 3 million Chinese travelers will visit the United States in 2015,” said Attract China Executive Vice President Michael DiCarlo. “Our proprietary research also suggests that Chinese traveler spending in the U.S. will top $14 billion for the year. The impact of this economic boost cannot be denied – not only will this be felt in Chicago, but also in surrounding towns as more independent Chinese travelers continue to explore lesser-known destinations. We look forward to working with Hainan Airlines to enhancing their customers’ travel experiences in Chicago.”

Founded in 2011, Attract China works to connect destinations including hotels, restaurants, retailers and attractions to the independent Chinese traveler. Through customized, Mandarin-language content, website and social media, Attract China’s team of experts provide the essential tools and platform needed to reach, attract and maintain lasting relationships with Chinese tourists. For the latest news and insight on Chinese tourism, follow Attract China’s blog and Twitter feed.

ABOUT ATTRACT CHINA

Attract China LLC, headquartered in Boston and with operations in Beijing, is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, a digital concierge service, its Weibo channel that reaches nearly 1 million subscribes to date, and newly released Mandarin language pocket maps, Attract China’s team of experts provide the essential tools and platform needed to help clients reach, attract and maintain lasting relationships with independent Chinese travelers. Initially offering seven markets, including New York City, Boston, Las Vegas, Los Angeles and San Francisco, Attract China recently expanded to Seattle, Chicago and Hawaii with additional expansion plans for Houston, Dallas and Austin by the end of 2014. Learn more at http://www.attractchina.com/.