Attract China Blog

Attract China Announces Winner of Chinese New Year Contest

January 14, 2015

Chinese New Year is the most important festival for the Chinese worldwide. It is celebrated on the first day of Chinese Lunar Calendar and lasts for 15 days till Lantern Festival. 2015 Chinese New Year, the Year of the Goat according to Chinese zodiac, will fall on February 19th.

The two-week national holiday provides the Chinese with a great opportunity for overseas trips. During 2014 Chinese New Year holiday, a record 4.5 million Chinese people traveled overseas, a rise of 12.5 percent from the year before, according to the China Tourism Administration. Chinese people prepare their overseas trip early. Those who plan to travel abroad during the coming Chinese New Year are now busy searching online for destination information, and many of them also book online in advance.

To attract Chinese tourists who are eager to explore America, Attract China has launched a Chinese New Year contest on its Chinese online travel portal – XiaoYaoDao. The winner of this contest, with sponsors such as Hainan Airlines, Amtrak, CityPASS, Ghirardelli, Macy’s, Samsonite, and many others, will enjoy a free 8-day trip for two to Boston and New York during the Chinese New Year in February 2015.

The 8-day trip package includes:


click for larger image

The Attract China team promoted the contest on Chinese social media platforms – Wechat and Weibo – throughout December 2014. Thanks to our partnership with Tencent, China’s largest and most popular Internet service portal, the contest was also introduced in a Mandarin-language travel show that showcases unique visitor experiences in Boston. Hosted by two famous Chinese actors ZuXin Ye and Hong Yuan, the show has already reached 622,000 Chinese Internet users. As a result, Attract China Chinese New Year Contest quickly went viral online and attracted 35,680 participants who submitted their quiz before Dec 24. The name of the winner was released in early January.

Mimi Sun is a young photographer and producer from Harbin – the capital city of northeast China’s Heilongjiang province. She is passionate about travel and has visited more than 100 cities in 18 countries. As the winner of the contest, Mimi will travel to Boston and New York with her friend Cheng Fu, who is also an experienced traveler, during the coming Chinese New Year and enjoy the free 8-day trip offered by Attract China and our respected clients.


Chinese New Year Contest promoted on Wechat and Xiao Yao Dao website

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