Attract China names Ming Tsai to Board of Advisors
Attract China Enlists Ming Tsai
Renowned Chef and East-West Lifestyle Expert Named to Board of Advisors
Boston, Mass. —July 7, 2014 — Attract China LLC, the leading gateway to the Chinese traveler, today announced that it has appointed Ming Tsai to the company’s board of advisors. Most well-known as a chef and restaurateur, Tsai is also an author, TV/new media host and producer and an East-West lifestyle expert. His restaurants, Blue Ginger in Wellesley and Blue Dragon in Boston, have both received national recognition and acclaim.
“Ming brings a wealth of knowledge to our board,” said Evan Saunders, CEO and co-founder of Attract China. “His culinary and restaurant experience will be incredibly helpful to us as we work to expand our reach within the food and beverage industry.”
Raised in Dayton, Ohio, Ming’s love of cooking was forged in his early years cooking alongside his mother and father at Mandarin Kitchen, the family-owned restaurant. While receiving his undergraduate degree from Yale University in mechanical engineering, Ming spent his summers in Paris, apprenticing at various restaurants and attending Le Cordon Blue. After graduating, Ming moved to Paris and trained under renowned pastry chef Pierre Hermé and then on to Osaka with Sushi Master Kobayashi. Upon his return to the United States, Ming enrolled in graduate school at Cornell University, earning a master’s degree in hotel administration and hospitality marketing.
“Attract China is at the forefront of the Chinese tourism boom here in the U.S.,” said Tsai. “Their unique business model and extensive knowledge of the Chinese consumer is what sets them apart from other firms and I am looking forward to working with them.”
In addition to his entrepreneurial and culinary talents, Ming is also an experienced international liaison. In the summer of 2008, Ming traveled to the Beijing Olympics with NBC’s “Today” show to provide viewers with insight into food customs and traditions that define his Chinese heritage. In 2012, Ming was invited by the White House to cook a luncheon for visiting (then) Vice President Xi Jinping of China. Later that year, Secretary of State, The Honorable Hillary Clinton, then invited Ming to represent the U.S. with the Diplomatic Culinary Partnership Initiative/American Chef Corps. The Chef Corps is a network of chefs from around the country that participate in a number of official government programs that use food as a foundation for public diplomacy efforts at home and abroad. Ming has participated in a number of events in Washington, D.C. and overseas.
Ming is a proud member of the Harvard School of Public Health’s Nutrition Round Table. He is also Chef Ambassador of Family Reach Foundation.
“We’re thrilled to have Ming on board at Attract China,” said Mike DiCarlo, executive vice president at Attract China. “His knowledge of the restaurant business, along with his expertise in East-West cuisine, will be a big asset to us as we seek to market American restaurants to Chinese visitors.”
Tsai is the third member named to Attract China’s growing board of advisors. Earlier in the year, Joe McInerney, president emeritus and chief executive officer of American Hotel & Lodging Association, joined as the first member of the board followed by Cecilia Chan, the managing director of Meridian Media Advisors.
ABOUT ATTRACT CHINA
Attract China LLC, headquartered in Boston and with operations in Beijing, is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, a digital concierge service, its Weibo channel that reaches nearly 1 million subscribes to date, and newly released Mandarin language pocket maps, Attract China’s team of experts provide the essential tools and platform needed to help clients reach, attract and maintain lasting relationships with independent Chinese travelers. Initially offering seven markets including New York City, Boston, Las Vegas, Los Angeles and San Francisco, Attract China recently expanded to Seattle, Chicago and Hawaii and plans to announce an additional five city expansion later in 2014. Learn more at http://www.attractchina.com/.