Attract China Blog

Attract China Partners with Tencent

October 30, 2014

Attract China Partners with Tencent, China’s Largest

Internet Service Portal, on Travel TV Show

 

Filming in an MIT classroomFilming by the Charles River

Tencent filming in an MIT classroom and by the Charles River

Boston, Mass. — October 29, 2014 —Attract China LLC, the leading gateway to the Chinese traveler, announced today that it has entered into a partnership with Tencent, China’s largest and most popular internet service portal, to develop a Mandarin-language travel show that will showcase unique visitor experiences in cities across the United States.

“We have seen the priorities of the Chinese traveler shift from activities like shopping and group tours to more unique experiences, like a private dinner at a Michelin-starred restaurant or box seats to a popular local sporting event,” said Evan Saunders, CEO and co-founder of Attract China. “The show will give Chinese viewers an inside look at the best that American cities have to offer.”

The pilot episode will be filmed in Boston at the end of October where host Nicky Wu, a popular Taiwanese singer and actor, will partake in one-of-a-kind local experiences chosen by Attract China, including being part of the Boston Celtics opening game ceremonies and performing onstage with Blue Man Group. The fifteen-minute episode will air on a variety of Tencent online channels starting December 12.

“The Attract China team has a unique understanding of the visitor experiences that are most appealing to the Chinese tourist,” said Ira Chou at Tencent. “This, coupled with their knowledge of the American tourism market, is incredibly valuable to our production team.”

“We’re very excited to partner with Tencent on this TV project,” said Attract China Executive Vice President Michael DiCarlo. “With 70 percent of Chinese tourists now traveling independently, they are seeking out more exclusive activities and experiences that are unique to that city, and that is exactly what “Travel with Zuxin and Hong to Boston” is about.”

Founded in 2011, Attract China works to connect destinations including hotels, restaurants, retailers and attractions to the independent Chinese traveler. Through customized, Mandarin-language content, website and social media, Attract China’s team of experts provide the essential tools and platform needed to reach, attract and maintain lasting relationships with Chinese tourists. For the latest news and insight on Chinese tourism, follow Attract China’s blog and Twitter feed.

ABOUT ATTRACT CHINA

Attract China LLC, headquartered in Boston and with operations in Beijing, is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, a digital concierge service, its Weibo channel that reaches nearly 1 million subscribes to date, and newly released Mandarin language pocket maps, Attract China’s team of experts provide the essential tools and platform needed to help clients reach, attract and maintain lasting relationships with independent Chinese travelers. Initially offering seven markets, including New York City, Boston, Las Vegas, Los Angeles and San Francisco, Attract China recently expanded to Seattle, Chicago and Hawaii with additional expansion plans for Houston, Dallas and Austin by the end of 2014.

Learn more at http://www.attractchina.com/.