Attract China to Present at CABBI InnSpire Conference & Trade Show
Feb. 8-10, Evan Saunders, CEO & Co-Founder of Attract China, will attend and present at the 2015 InnSpire Conference & Trade Show held by The California Association of Boutique & Breakfast Inns (CABBI) in Doubletree Sonoma Wine Country.
Evan’s presentation, entitled “Getting Your Share of the $100+ Billion Spent by Chinese Traveling Abroad”, will review real-life practices businesses are utilizing to successfully – and sometimes not so successfully – engage and drive business from independent Chinese travelers: your repeat customers. According to Attract China, more than 3 million Chinese travelers will visit the United States in 2015, spending more than $15 billion for the year. By 2018, it’s estimated that that the Chinese traveler will be the number one overseas visitor to the U.S., overtaking Brazil, Germany, Japan and the United Kingdom due in large part to an ease in visa restrictions. Join Evan’s presentation and learn about the most cost-effective approaches to engaging the independent Chinese tourism market.
Attract China CEO and Co-founder Evan Saunders is an expert in driving independent Chinese travelers to specific brands and destinations through online marketing and digital campaigns. He was recently named one of the “Top 25 Minds in Sales & Marketing” in 2014 by Hospitality Sales and Marketing Association International (HSMAI) and is a frequent speaker at hospitality industry events.
The California Association of Boutique & Breakfast Inns (CABBI) is the country’s foremost bed & breakfast and boutique inn association. CABBI makes education a priority and works hard to bring businesses the best workshops and general sessions. Its award-winning annual InnSpire Conference & Trade Show offers an amazing platform to share ideas and know the new trends in North American market.