Attract China Blog

Attract China Presenting at Active America China 2014

February 28, 2014

Attract China Presenting at Active America China 2014


aacEvan Saunders, Co-Founder of Attract China, will be presenting on attracting independent Chinese tourists at the Active America China Summit in Richmond/Greater Vancouver, March 11-13, for a second year in a row.

Attract China will be presenting twice at the summit, with the schedule to be confirmed next week.

In a growing trend, nearly two thirds (62%) of Chinese travelers say they prefer to travel independently and not as part of a group. (see The Economist article) – with group tours from China to America on the decrease, and independent travelers on the increase, this will be a presentation you do not want to miss.

Active America China, now in its fifth year, is the only show in North America 100% dedicated to building inbound Chinese tourism. Tour operators who attended Active America China were from companies that were responsible for over 40% of all tourism to North America in 2010.

Read more about Active America China here.


8:00-9:00 am:  Breakfast sponsored by Attract China

9:00-9:30 am: Welcome Remarks by Tourism Richmond and Sheraton Vancouver Airport Hotel


9:30 am-12:30 pm:  Presentations, Panel Discussions and Updates on China Market


9:30-11:30 am: 10-Minute Presentation by a select group of DMOs/Suppliers (only for suppliers who signed up and paid for this opportunity to present to the Chinese Delegation)

11:30-12:30 pm:  Tour Operator Appointment Scheduling Session.  Chinese delegation schedules appointments for one-on-one business meetings with U.S. Canadian suppliers and DMOs.

12:30-2:00 pm:  Luncheon hosted by Ontario Tourism Marketing Partnership Corporation, Niagara Falls Tourism, Ottawa Tourism.

2:00-2:45 pm:  Supplier Appointment Appointment Scheduling Session.   DMO’s and suppliers schedule appointments for one-on-one business meetings with Chinese Delegates.

2:45-5:15 pm:  One-on-One Marketplace Session 1

6:00 pm (sharp):  Bus Departure for Evening Reception (meet in lobby)

6:00-8:00 pm:  Please join Destination BC for dinner and wine tasting at Lulu Island Winery.  Dress code: Casual.

8:15 pm:  Buses Depart to Return to Host Hotel