Attract China Blog

Attract China Presenting at Active America China 2013

March 14, 2013

aacEvan Saunders, Co-Founder of Attract China, will be only person presenting on attracting FIT Chinese travelers during Active America China 2013.

59% of Chinese tourists traveling to the US in the past year designated themselves as independent travelers (see China Daily article) – with group tours from China to America on the decrease, and independent travelers on the increase, this will be a presentation you do not want to miss.

Active America China, now in its fourth year, is the only show in North America 100% dedicated to building inbound Chinese tourism. Tour operators who attended Active America China were from companies that were responsible for over 40% of all tourism to North America in 2010. Read more about Active America China here.


8:00-9:00 am:  Breakfast sponsored by Best Western Hotels of New York, New Jersey and Pennsylvania

9:00-9:30 am: Welcome Remarks

9:30-9:50 am:  Overview of Inbound Research from China to North America.   Presenter: Adam Sachs, President, Tourism Economics

9:50-10:10 am: Tour Package Development.    Moderator: Haybina Hao, NTA; Panelists tba
– How operators develop “standard” and “custom” tour packages.

11:10-11:30 am:  The Chinese Billionario.  With over 30,000 “billionaires” in China everyone is trying to hit the jackpot by catering to them.   In this session you will find out:
– How to identify them
– What media they use for travel information
Presenter:  Betty Xie,  Smart Business Services

11:30 am-12:00 noon: How to Reach the Chinese FIT Traveler.   Presenter:  Evan Saunders, Partner, Attract China

9:15-11:30 pm: 10-Minute Presentation by a select group of DMOs/Suppliers (only for suppliers who signed up and paid for this opportunity to present to the Chinese Delegation)

11:30-12:30 pm:  Tour Operator Appointment Scheduling Session.  Chinese delegation schedules appointments for one-on-one business meetings with U.S. Canadian suppliers and DMOs.

2:00-3:00 pm:   Supplier Appointment Appointment Scheduling Session.   DMO’s and suppliers schedule appointments for one-on-one business meetings with Chinese Delegates.

3:00-5:30 pm:  One-on-One Marketplace Session 1

6:30-8:00 pm:   Dinner reception sponsored by Sugarhouse Casino.   Transportation from Loews.