Attract China Presenting at Discover New England Summit
Attract China will be presenting twice at the 18th annual Discover New England Tourism Summit and International Marketplace. Evan Saunders, Co-Founder of Attract China, will be on site April 30th, giving two workshop presentations in the morning. We look forward to seeing you there! More info can be found at http://www.discovernewengland.org/travel-trade/dne-summit, but the brief is below:
“How to Engage Chinese Travelers” – Presented by Evan Saunders, CEO and Co-Founder, Attract China
An introduction to the Chinese traveler: what they look for in destinations and how to engage them. More than a simple profile of the Chinese traveler, this workshop will go one step further covering how Chinese research and book, and how destinations can use Chinese-friendly marketing materials and channels to build buzz and ultimately drive business from China to the USA.