Attract China Blog

Attract China Speaking at Bryant University World Trade Day

May 21, 2013

Evan Saunders, Co-Founder of Attract China, will be presenting Wednesday May 22nd for 20 minutes during Bryant University’s 28th Annual World Trade Day on Chinese Tourism and New England. Evan will be available afterwards as part of a panel to answer any further questions on the topic. Co-chaired by Cheryl Merchant, CEO of Hope Global and Giovanni Feroce, CEO of Alex and Ani, World Trade Day is packed with talented presenters and industry veterans.

For more information or to see the agenda for Bryant University’s 28th Annual World Trade Day, visit their main website here.

Destination New England: Addressing the unique challenges of tourism as an area of export growth.

Yes, when foreign tourists come to the U.S. it is considered an export because it generates foreign revenue. Come learn how to market to the international consumer in today’s competitive market. Technology, product development, special interest and target marketing all play a big role in luring the international consumer to New England. Designed especially for tourism, this session will address best practices and inform about how today’s world traveler learns and makes decisions regarding their holiday destination. Three seasoned professionals will discuss how to bring your product to market, where to find assistance and what the potential is for international visitors.

Moderator:        Mark Brodeur, RI Director of Tourism, RIEDC
Panelists:          Evan Saunders, CEO and Co-Founder of Attract China and Julie Katz, Managing Director TourMappers North America