Attract China Blog

Attract China to Present at NAJ’s RTO Summit West

February 23, 2015


On February 25 – 26, the RTO (Receptive Tour Operators) Summit West event will be held at the Ritz-Carlton Hotel in Marina del Rey, California. Attract China is pleased to announce that its CEO & Co-Founder Evan Saunders will give a presentation “China! China! China! The Year of the Repeater!” with Sheena Yu, Sherman Liu and Jane Chang at 10:35, February 25.

The presentation will focus on new and innovative ways to reach and market to the growing Chinese F.I.T (Fully Independent Traveler) and P.I.T. (Partial Independent Traveler). Recently passed 10 year visa extensions have led to expectations that inbound arrivals from China will grow into the stratosphere over the next five years. As the growth in Chinese tourism impacts the global hospitality and travel industry, it’s more important than ever for hotels, restaurants, retailers and destinations to understand the wants and needs of the independent Chinese travelers.

Some highlights of the presentation are below:

– Profile of the FIT Chinese operator

– Overview of WeChat and other social media

– Where they intend to travel in the US

– How to influence them

For more information, visit:


About Evan Saunders

Attract China CEO and Co-founder Evan Saunders is an expert in driving independent Chinese travelers to specific brands and destinations through online marketing and digital campaigns. He was recently named one of the “Top 25 Minds in Sales & Marketing” in 2014 by Hospitality Sales and Marketing Association International (HSMAI) and is a frequent speaker at hospitality industry events.


About the RTO Summits

Formerly known as the NAJ Summits, NAJ’s renamed RTO Summits are a series of three boutique networking marketplaces—RTO Summit West (Los Angeles), RTO Summit East (New York) and RTO Summit+MICE (Orlando)—at which destinations and suppliers meet with RTOs (receptive tour operators) in 10-minute appointment sessions in order to grow their international business in an intimate environment where attendance is limited and personal service is offered. Each RTO Summit program opens with updates on important trends, followed by education sessions and panel discussion in which leading RTOs provide insights about their business and the challenges they face.