Attract China Blog

Attract China’s Mandarin Map of Boston – New Edition Out!

June 6, 2015
image1

Milan Grozdic and Lauren Nasella from DTR Modern Gallery holding Attract China maps

There is a rapid increase in Chinese visitors to the U.S. from year to year thanks to more direct flights and easier visa procedures. With the Obama administration’s plan to attract international visitors, especially high-spending Chinese travelers, the number of Chinese visitors is expected to more than double to about 5 million a year by 2019.

Chinese travelers want to stay longer and spend more in each U.S. city they visit, but the problem is that they don’t know what to do in a city they’ve never been to before, or how to get there. That’s why we often see Chinese tourists walking around the streets, lost, and trying to figure out where they are on an English map.

To facilitate Chinese tourists’ travel to the U.S., Attract China has created Mandarin maps of major U.S. cities, the first of its kind, starting from Boston. First released in April 2014, our Boston map attracted immediate attention and was featured in major media outlets, such as The Boston Globe, China Daily, and China Central Television (CCTV). An updated version was released in October 2014 to cater to the high demand from Chinese travelers and local businesses. Inspired by the positive feedbacks, our team has stepped up efforts to come up with the THIRD edition.

image2

Mason Barnard, Jamie Schultz, Ora Lea, Jamie Medeiros presenting Attract China maps at Hunt’s Photo & Video

After months of preparation and hard work, we are now proud to present our new Mandarin map of Greater Boston!

The new edition map retains the high quality, colorful design, and easy-to-use format of the previous editions. The passport-sized foldout map with red hardcover features the city map, transit map, regional map, Mayor’s welcome letter, and more than 30 advertisers, which resonates well with independent Chinese tourists. On the front cover of the map we included a QR code that leads Chinese users to our Mandarin travel portal – Xiao Yao Dao.cn, where they can find extensive travel information.

Moreover, it has been updated with many new features to better help Chinese visitors navigate Boston and experience the best that the city has to offer. Below is a list of updates of the new map:

1. New Advertisers

More than 30 advertisers promoted their businesses to Chinese tourists through our resourceful map. New advertisers include Macy’s, Blue Man Group, Cheers, Faneuil Hall, Samsonite, Salem Witch Museum, EB Horn, Hunt’s Camera, etc. We purposely listed Boston landmarks that many Chinese people know next to lesser-known attractions.

2. Larger Distribution

Thousands of our maps will be distributed to over 100 local hotels, colleges and universities, airports, official information kiosks, and Chinatown. Our expanding partnership with Hainan Airlines allows us to distribute maps at their check-in counters in China. The airline company launched the first ever Boston-Beijing nonstop service last June and will launch a new direct flight between Boston and Shanghai on June 20 this year.

3. Salem on Regional Map

Salem, a new popular destination for Chinese travelers, has been added on the regional map of New England on the back.

Attract China Mandarin Map is the perfect companion piece for Chinese as they travel abroad, connecting them to the best restaurants, tours, attractions, shops, services and more. As we continue to expand across the U.S. we will develop and produce consistently high quality maps in other major cities. A Chicago map is set for release in mid June. A Los Angeles map and a San Francisco map are also in the works.

If you are interested in reaching high-spending Chinese tourists, we encourage you to contact our sales department HERE to learn more about how your business may take advantage of this opportunity, or to simply ask for a copy to see for yourself.