Attract China Blog

Financial Times Press Publishes Applied Business Analytics by the CCIO of Attract China

December 18, 2014

0133481506Financial Times Press announced the publication of a book entitled “Applied Business Analytics – Integrating Business Process, Big Data, and Advanced Analytics” written by our Chief Customer Insights Officer (CCIO) Nathaniel Lin with the aim of bridging the gaps between business analytics and better decisions. Prof. Tom Davenport said in his Foreword to the book that the book is “well-timed, …up-to-the-moment, but extremely comprehensive…You may want to read it quickly when you acquire it, and then use it as a reference book as you encounter a variety of analytics situations…The ideas are both classical and contemporary and they won’t go out of fashion or relevance for a long time.”

In his book, Dr. Nathaniel draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you’ll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds.

About Nathaniel Lin:

19ad282Dr. Nathaniel Lin is a recognized leader in marketing and business analytics across various industries worldwide. He has over 20 years of frontline experience applying actionable advanced analytics strategies to the world’s largest companies in technology, finance, automotive, telecommunications, retail, and across many other businesses, including IBM, Fidelity Investments, OgilvyOne, and Aspen (now Epsilon) Marketing Analytics.

Nathaniel is currently the Chief Customer Insights Officer of Attract China. He is leading the efforts to develop leading edge Big Data Analytics technology and knowledge assets to deliver unparalleled values to Chinese travelers and U.S. clients. Nathaniel is widely recognized as an expert, teacher, author, and hands-on leader and senior executive in the application of data and advanced analytics in a wide variety of businesses. Together with his team, Nathaniel serves as a trusted strategic advisor to senior management. He is frequently invited as the keynote speaker in analytics events and advised over 150 CEOs in the U.S. and abroad on analytics and Big Data issues. He was also invited by WWW2010 as one of the four expert panelists (together with the heads of Google Analytics, eBay Analytics, and Web Analytics Association) on the Future of Predictive Analytics. As a recognized analytics expert, Nathaniel has partnered with Professor Tom Davenport to benchmark analytics competencies of major corporations across different industries. He also demonstrates his passion in developing future analytics leaders by teaching as Adjunct Professor in Strategic CRM and Advanced Business Analytics for MBA and PhD students at the Georgia Tech College of Management, Boston College Carroll School of Management, and Bentley University.

Nathaniel holds a PhD in Engineering from Birmingham University (UK) and an MBA from MIT Sloan School of Management.