Attract China Blog

HubSpot Inbound 2012 and Chinese Tourists: Become the Prey

August 30, 2012

Today the Attract China team attended the HubSpot Inbound 2012 Conference in Boston, just steps from our offices. While there was not one seminar or session on the topic of Chinese online marketing and media, we agreed with the presenters we saw and enjoyed the discussions on inbound marketing.

Although Inbound 2012 focused on helping agencies, a lot of the same principles can be applied to destinations. There were some fantastic points being addressed, and while none of them had to do with online marketing in China, the Attract China team felt many of these points could be easily applied to destinations wishing to capture Chinese tourists.

michael gass inbound 2012 chinese touristsWe saw some solid seminars on simple inbound marketing, emphasizing the idea that rather than go after your target market, you should be creating a brand awareness that allows your target market to go after you. How does this work in relation to attracting Chinese tourists?

Let’s take a quick list of the points we extracted from some of the presentations (including Michael Gass’s – pictured right) we saw and apply them to destinations trying to capture Chinese tourists:

Of course, it’s always important to remember there are many different types of Chinese tourists, so defining your specific target market is crucial before embarking on any online marketing and branding campaign.

We very much look forward to attending similar conferences that touch base with Chinese online marketing. With over 350 million users on Weibo, it’s definitely not a topic to ignore when it comes to inbound marketing. Hopefully it’ll include basic information sessions on Baidu and Chinese social media – we will see 拭目以待!