Attract China Blog

Mandarin Map of Los Angeles Coming Soon!

June 24, 2015

 

Following the success of the Attract China Souvenir-Styled Mandarin Map in Boston, Seattle and Chicago, we will be launching a Los Angeles version this winter.

 

With an increase in direct flights and easier visa conditions, the number of Chinese visitors to the U.S. is expected to more than double to about 5 million per year by 2019.

To help Chinese travelers overcome the language barrier and facilitate their travel to the U.S., Attract China has created Mandarin maps of major U.S. cities, the first of its kind. Initially launching in Boston, over the past year, we have expanded our maps to Seattle and Chicago. Our Mandarin map is a high-quality souvenir styled map, produced by our on the ground team in Beijing, free for Chinese travelers. First released in April 2014, our Boston map attracted immediate attention from both Chinese travelers and local businesses, and was featured in major media outlets, such as The Boston Globe and China Daily.

Attract China Mandarin Language Maps

As featured in:

boston-globe-logochina-daily

Inspired by the positive feedback, our team is now stepping up efforts to develop our next map — the Mandarin Map of Los Angeles, which will highlight the Downtown area, Regional areas to include Orange County, Hollywood, Beverly Hills, Santa Monica, Venice Beach and Marina Del Ray. The red cover of the map will retain the high quality, colorful design, and easy-to-use format of our previous maps, and will feature only 45 Los Angeles advertisers to help Chinese visitors experience the best that the city has to offer.

“Los Angeles’ No. 1 overseas tourism market is China, and welcomed a record 570,000 Chinese visitors in 2013, a 21% increase over 2012.”

– Discover Los Angeles

 

Features of our Los Angeles map:

 

1. Bi-annual publications

The map will debut in Winter 2015 and be distributed through Spring 2016, to cover New Year, Chinese New Year in February, Spring Travels, Golden Week in May and Graduations. The second printing will be from Summer 2016 to Fall 2016, covering Summer Vacations, Mid-Autumn Festival, and October Holiday.

2. 45 spaces available

We are delighted to partner with many reputable businesses who have chosen our map to support their efforts in reaching Chinese travelers. Current clients include Macy’s, CityPass, Samsonite, Entertainment Cruises and many more. There are only 45 spaces on our LA map, so contact us today to secure your space!

hainan counter

Chinese travelers using Attract China Mandarin maps

3. 100,000 copies for distribution every 6 months

Every 6 months, 100,000 maps will be distributed to over 250 hotels, car rental locations, LAX and area airports, and visitor centers, free for Chinese travelers. Our map is also exclusively available at Macy’s Concierge Desk in Boston and Fashion Outlets of Chicago.

4. Translation and localization of your message

Our team will provide translation and localization to ensure your message is appropriately crafted for the Chinese market.

Attract China Mandarin Map is the perfect companion piece for Chinese tourists as they travel abroad, connecting them to the best restaurants, tours, attractions, shops, services and more. If you are interested in reaching high-spending Chinese tourists, we highly encourage you to contact our sales department to learn more about how your business may take advantage of this opportunity.


Limited Space, Contact Us Now!

What people are saying about our map:

“So excited to hear that the map is out.” Jennifer Oglesby Davidson, Chicago Tourism Manager, Bloomingdales

“Can’t wait to see the Chicago Map!” Jennifer Devermann, Tourism Manager, Macerich, Fashion Outlets of Chicago

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“The map is really cool!” Courtney Desmond, Integrated Media Planner, Museum of Fine Arts

“We’d like to get more down to the Boston Common Visitors Center. They are quite popular from that location.”  David O’Donnell, Special Projects and Media Relations Manager, Greater Boston Convention & Visitors Bureau

Our current map clients include:

macysSamsoniteCityPASSEntertainment CruisesJohn F Kennedy Presidential Library and Museum Hainan-Airlines

Westfield San Francisco Centre Future of Flight - Aviation Center & Boeing TourHard Rock Cafe  VisitSeattleBlue Man Group  Westfield San Francisco Centre